Course curriculum

  1. 1

    • Welcome!

    • Navigation

    • Syllabus

    • Expectations

    • Technology and LRC

    • Final Project
  2. 2

    • Overview - Week 1: Brand Overview

    • Learn - Search Visibility and Keyword Search

    • Practice - Commercials with Video and Audio

    • Homework - Search Visibility Brief

    • Apply - Project

    • Assess - Week 1 Quiz

    • Summary: Week 1
  3. 3

    • Overview - Week 2

    • Learn - Website Content and On-Page Optimization

    • Practice - Lab

    • Homework - Web Optimization Package

    • Apply - Project

    • Assess - Week 2 Quiz

    • Summary: Week 2
  4. 4

    • Overview - Week 3

    • Learn - Paid Search and Paid Social Campaign Development

    • Practice - Lab

    • Homework - Advertisement and Landing Page Alignment

    • Apply - Project

    • Assess - Week 3 Quiz

    • Summary: Week 3
  5. 5

    • Overview - Week 4

    • Learn - INSERT

    • Practice - Lab

    • Homework - INSERT

    • Apply - Project

    • Assess - Week 4 Quiz

    • Summary: Week 4