DMP 205 Overview/Syllabus
Foundations - Introduction to Branding & Imaging in social media
Foundations - Understanding Brand Identity and Branding
Foundations - Getting Started with the Basics
Foundations - Brand Identity
Foundations - Preparing to Build a Brand
Foundations - Discussion Assignment #1
Foundations - Discussion Assignment #2
Foundations - Discussion Assignment #3
Foundations - Student Presentation Prepared Outside of Class after Discussion 5
Foundations - World of Stakeholders
Foundations - Building a Powerful Brand
Foundations - Brand Strategy
Foundations - Understanding Concepts of Brand Value Stratey and Positioning of a Brand
Foundations - Out Side of Class
Foundations - Traits of a Brand
Foundations - Let's Get Building
Foundations - Examine Your Brand Assignment
Foundations - Ways to Measure the Consumer Mindset
Foundations - Capturing Data Without an Understanding
Foundations - Exploring Free Associations
Foundations - Examine Your Brand's Consumer Mindset
Foundations - Understanding the Power of the Customer Mindset
Foundations - Realign Your Brand Vision to More Closely Match Customer's
Foundations - Realign Your Brand Vision to More Closely Match Customer's
Foundations - Realign Your Brand Vision to More Closely Match Customer's - Student Response
Foundations -The Evolution of The Disney Brand - Brand Personality
Foundations - The Evolution of the Disney Brand - The Building of an Empire
Foundations -Points of Discussion from Session 2 - Assignment
Foundations -The Evolution of the Disney Brand - Discussions on Lessons Learned
Understanding the Value of Personal Branding
Introduction to Personal Branding
Key Elements of Building a Brand
6 - Elements that Can Damage a Brand
Stakeholders in a Personal Brand
Reflection Upon Your Personal Brand
Let's Get Building
Brand Traits
Writing a Brand Statement
Create a 2 minute presentation in PPT
Presentation of PPT to Class
Reflection On The Status of Your Personal Brand
10 Questions for Personal Brand Reflection 1 - 5
10 Questions for Personal Brand Reflection 6-10
Assessment of Your Personal Brand Requires Objective Honesty
Introduction to SWOT
Discussion Evaluation of Personal Brand
SWOT Presentation
Reinventing Your Personal Brand Video
Reinventing Your Personal Brand
Developing the Messages that Resonate
Advantages of Custom Amplification Message vs Likes/Retweets
Make Sure You Can Explain The "WHY" For The Change
Planning Your Relaunch
Planning Your Relaunch Pt. 2
Planning Your Relaunch Pt 3
