Course curriculum

  1. 1

    • Introduction to Corporate Branding

    • Fundamental Concepts of Corporate Branding

    • Choose the Cooperation You Will Brand

    • Understanding Branding Position

    • The Importance of Corporate Branding Identify

    • Introduction to Brand Awareness

    • The Importance of Brand Consistency

    • Understanding Brand Equity

    • Considerations on Brand Communication

    • Consider Challenges of Corporate Branding

    • Considerations on Focusing of Resources

    • Considerations for growing and maintaining branding consistency.

    • Keep Focused Upon Your Reputation

    • Preparing and implementing brand positioning

    • Implementing Brand Positioning Part 2

    • Global Branding Case Study: McDonalds approach to local culture and regulations

    • Create a 2 minute presentation in PPT outlining your corporate brand
  2. 2

    • DMP205 Video 5 Capture Customer Mindset

    • Case Study on Corporate Branding Customer Backlash

    • Case Study on Corporate Branding Customer Backlash Pt 2

    • Case Study on Corporate Branding Customer Backlash Pt 3

    • Capturing Data Without an Understanding

    • Exploring Free Associations

    • Examine Your Brand's Consumer Mindset DMP205 Video 6

    • Understanding the Power of the Customer Mindset

    • Realign Your Brand Vision to More Closely Match Customer's

    • Realign Your Brand Vision to More Closely Match Customer's

    • Realign Your Brand Vision to More Closely Match Customer's - Student Response
  3. 3

    • An Introduction to SWOT Analysis

    • Thoughts Before You Begin

    • Considerations for SWOT Research

    • Where You Can Located Financial Data For Your Corporation

    • Suggestions for Locating Customer Survey Data

    • Considerations for Locating Industry Trend Data

    • Prompts for Exploring Strengths

    • Prompts for Exploring Weakness

    • Why Strengths and Weakness Come to You Quickly

    • Prompts for Exploring Opportunities

    • Considerations for Opportunities & Threats

    • Consideration for Threats

    • An Example SWOT

    • Final Consideration to Review Your SWOT

    • Preparations for Marketing Plan

    • Presentation of Corporate SWOT
  4. 4

    • Development of a Marketing Plan for Your Corporate Brand

    • Marketing Plan Template

    • Marketing Plan Word Version

    • Continue Research for Marketing plan

    • Submit Final Marketing Plan