Welcome to DMP 202 Social Media & Digital Sales Tools
Chapter 1 - Session 1: Learning the Tools of the Trade
Chapter 1 - Session 1: Tools of the Trade - LinkedIn
Chapter 1 - Session 1: Tools of the Trade - LinkedIn Demographics
Chapter 1 - Session 1: Tools of the Trade - Setting Up a LinkedIn Profile Pt 1
Chapter 1 - Session 1: Tools of the Trade - Setting Up a LinkedIn Profile Pt 2
Chapter 1 - Session 1: Tools of the Trade - LinkedIn to Network and Build a Brand
Chapter 1 - Session 1: Learning Tools of the Trade Pt. 2
Chapter 1- Session 1: Tools of the Trade -Youtube
Chapter 2 - Session 3: YouTube Ad Statistics
Chapter 1 - Session 1: Tools of the Trade - Setting Up Twitter
Chapter 1 - Session 1: Tools of the Trade - Twitter by the Numbers
Chapter 1 - Session 1: Tools of the Trade - Twitter - Setting Up Twitter Pt. 2
Chapter 1 - Session 1: Tools of the Trade - Why we Tweet
Chapter 1 - Session 1: Tools of the Trade - Ways to Engage on Twitter
Chapter 1 - Session 1: Tools of the Trade - Hashtags
Chapter 1 - Session 1: Tools of the Trade - Hashatit
Chapter 1 - Session 1: Tools of the Trade - Twubs
Chapter 2 - Session 2: Tools of the Trade - Facebook
Chapter 2 - Session 2: Tools of the Trade - Facebook Demographics
chapter 2 - Session 2: Tools of the Trade - Facebook Statistics
Chapter 2 - Session 2: Facebook - Account Creation
Chapter 2 - Session 2: Building Your Business on Facebook
Chapter 2 - Session 2: Facebook Live
Chapter 2 - Session 2: Tools of the Trade -Instagram
Chapter 2 - Session 2: Instagram Demographics
Chapter 2 - Session 2: Instagram - Account Set up
Chapter 2 - Session 2: Instagram - Tips for Consideration
Chapter 2 - Session 2: Instagram - Tips for Consideration Pt. 2
Chapter 2 - Session 2: Tips for Consideration Pt. 3
Chapter 2 - Session 2: Tips for Consideration Pt. 4
Chapter 1 - Session 1: Instagram - Selling Gift Cards
Chapter 1 - Session 1: Instagram - Go LIve
Chapter 1-Session 3: Who is the YouTube User?
Chapter 1 - Session 3: YouTube: Setting Up to Monetize
Chapter 1 - Session 3: Tools of the Trade Pt 3.
Chapter 1 Session 3: Tools of the Trade - Headliner
Chapter 1 - Session 3: Headliner Features
Chapter 1 - Session 3: Hootsuite
Chapter 1 - Session 3: Tools of the Trade - If This Than That
Chapter 1 - Session 3: Automation
Chapter 1 - Session 1: Learning the Tools of the Trade Pt. 1
Chapter 2 - Session 1: Scripting the Message
Chapter 2 - Session 1: Scripting the Message
Chapter 2 - Session 1: How to Lay Out a Post
Chapter 2 - Session 1: What Are You Posting?
Chapter 2 - Session 1: The Sales Funnel
Chapter 2 - Session 1: The Social Media Strategy Template
Chapter 2 - Session 1: LinkedIn
Chapter 2 - Session 1: LinkedIn Graphics Post
Chapter 2 - Session 1 - Linkedin Graphics Post Pt.2
Chapter 2 - Session 1: LinkedIn - The Message
Chapter 2 - Session 1: The Message Pt. 2
Chapter 2 - Session 2: Linkedin Graphic Cheat Sheet
Chapter 2 - Session 2: Twitter
Objectives: Looking at creating a social media needs analytsis.
Chapter 2 - Session 3: Objective: Present your social media plan for discussion with your classmates.
Chapter 2 - Session 2: Twitter Post Format
Chapter 2- Session 3: Setting Goals
Chapter 2 - Session 3: Graphics Cheat Sheet
Chapter 2 Session 3 Brand Strategy on Social Media
Chapter 2- Session 3: The Social Media Needs Analysis
Chapter 2- Session 3: Reaching Your Social Media Goals
Chapter 2 - Session 3: Measurement of Goals
DMP202 VIDEO 05 COMPRESSED
Chapter 3 - Session 1: LinkedIn - Live Video
Chapter 3 - Session 1: Facebook Live
Chapter 3 - Session 1: YouTube Live, Premiers and Other Tools
Chapter 3 - Session 1: Going Live On Instagram
Chapter 3 - Session 1: Going Live on Twitter
Chapter 3 - Session 1: 3rd Party Broadcast Solutions
Chapter 3 - Session 1: OBS Studio - Streaming Past the Phone
Chapter 3 - Session 1: VMix - Streaming Past the Phone
Chapter 3 - Session 2: Select Format for Live Facebook/YouTube Discussion
Chapter 3 - Session 3: Facebook and Twitter Live Presentation
Chapter 3 - Session 2: Considerations for Planning Live Streaming Session
Chapter 4 - Session 1: Review and Self-Assessment of Facebook & Twitter Presentations
Chapter 4 - Session 2: Review and Rehearse Update Show Ouline
Chapter 4 - Session 3: Going Live on YouTube and Instagram
Chapter 5 - Session 1: Digital Sales Tools
Chapter 5 - Session 1: Who are Today's Consumers?
Chapter 5 - Session 1: Reaching Your Fractured Audience
Chapter 5 - Session 2:
Chapter 5 - Session 2: Use of the Digital Landscape to Target an Audience
Chapter 5 - Session 2: Understanding Your Goals & Creating Meaningful Conversions
Chapter 5 - Session 2: Stages of Targeting an Audience - Awareness
Chapter 5 - Session 2: Stages of Targeting an Audience - Consideration
Chapter 5 - Session 2: Stages of Targeting an Audience - Acquisition
Chapter 5 - Session 2: Stages of Targeting an Audience - Onboarding
Chapter 5 - Session 2: Stages of Targeting an Audience - Activation
Chapter 5 - Session 2: Stages of Targeting an Audience - Retention
Chapter 5 - Session 2: Stages of Targeting an Audience - Advocate
Chapter 5 - Session 2: 8 Audience Targeting Strategies from Digital Marketing Experts
Chapter 5 - Session 3:
Chapter 5 - Session 3: Personalization and Sustainability
Chapter 5 - Session 3: Understanding the Digital Lifecycle
Chapter 5 - Session 3: Digital Calls to Action
Chapter 5 - Session 3: Cross Platform Marketing Plan
Chapter 6 - Session 1:
Chapter 6 - Session 1: Targeting and Collecting Information About Your Audience
Chapter 6 - Session 1: Steps to Conduct Research
Chapter 6 - Session 1: Steps to Conduct Research - Identify the Audience
Chapter 6 - Session 1: Steps to Conduct Research - Locate a Survey Provider
Chapter 6 - Session 1: Steps to Conduct Research - Conduct the Survey
Chapter 6 - Session 1: Steps to Conduct Research - Context for the Survey
Chapter 6 - Session 1: Steps to Conduct Research - Evaluate the Findings
Chapter 6 - Session 1: Input Your Results
Chapter 6 - Session 1: Cross-Reference Results for Deeper Understanding
Chapter 6 - Session 1: Tools of the Trade - Survey Monkey
Chapter 6 - Session 1: Tools of the Trade - Microsoft Forms
Chapter 6 - Session 2:
Chapter 6 - Session 2: Direct Email
Chapter 6 - Session 2: Tools of the Trade - Constant Contact
Chapter 6 - Session 2: Tools of the Trade - Mail Chimp
Chapter 6 - Session 3:
Chapter 6 - Session 3: Compare and Contrast Tools of the Trade
Chapter 7 - Session 1: Google Algorithms
Chapter 7 - Session 1 Google Trends
Chapter 7 - Session 1: Boolean Search/Operators
Chapter 7 - Session 2:
Chapter 7 - Session 2: Understanding Google Ads
Chapter 7 - Session 2: Google Alerts
Chapter 7 - Session 1: Google it!
Chapter 7 - Session 3:
Chapter 7 - Session 2: Google Analytics
Chapter 7 - Session 1:
Chapter 8 - Session 1:
Chapter 8 - Session 1: Putting It All Together
Chapter 8 - Session 1: Putting it all Together Pt 2.
Chapter 8 - Session 2:
Chapter 8 - Session 2: Design a Marketing Plan
Chapter 8 - Session 2: PEST Analysis
Chapter 8 - Session 2: The 5C Analysis
Chapter 8 - Session 3:
Chapter 8 - Session 3: Project Day
Chapter 8 - Session 3: Needs Analysis/SWOT Submission
Chapter 8 - Session 3: PEST Analysis Submission
Chapter 8 - Session 3: 5C Analysis Submission
Chapter 9 - Session1:
Chapter 9 - Session 1: The Power of Storytelling in Social Media
Chapter 9 - Session 1 - Ways to Create Conflict
Chapter 9 - Session 1: Story Telling is very Personal
Chapter 9 - Session 1: Avoid Unneeded Details that Slow Down the Story
Chapter 9 - Session 1: Visuals and Text as Communication Yools
Chapter 9 - Session 1: Relating to the Viewer
Chapter 9 - Session 1: Use of Suspense and Suprise
Chapter 9 - Session 1: 7 Tools You Need for Visual Storytelling. (Supplemental Reading)
Chapter 9 - Session 2:
Chapter 9 - Session 2 :
Chapter 9 - Session 3:
Chapter 9 - Session 3
Chapter 10 - Session 1:
Chapter 10 - 1: Grow Through Your Current Customers
Chapter 10 - Session 1: Strategies to Developing a Customer Base and Keeping it.
Chapter 10 - Session 1: 13 Smart Ways to Increase Revenue From Existing Customers
Chapter 10 - Session 2:
Chapter 10 - Session 2: Developing Plans to Implement with Existing Call To Actions
Chapter 10 - Session 3:
Chapter 10 - Session 3: Enhance Script Development for Upcoming Production
Chapter 11 - Session 1:
Chapter 11 - Session 1: Pre-Production Planning and Scripting
Chapter 11 - Session 1: Focus upon Audio Scripting
Chapter 11 - Session 2:
Chapter 11 - Session 1: Focus upon Audio Scripts
Chapter 11 - Session 2: Focus upon Video Scripting
Chapter 11 - Session 3:
Chapter 11 - Session 3: Focus upon Digital Scripting
Chapter 12 - Session 1:
Chapter 12 - Session 2:
Chapter 12 - Session 3:
Chapter 13- Session 1
Chapter 13 - Session 1: Independent Lab Production
Chapter 13- Session 2:
Chapter 13 - Session 2: Independent Lab Production
Chapter 13- Session 3
Chapter 13 - Session 3: Independent Lab Production
Chapter 14 Session 1
Chapter 14- Session 1: Independent Lab Production
Chapter 14 Session 2:
Chapter 14- Session 2: Independent Lab Production
Chapter 14 Session 3
Chapter 14- Session 3: Independent Lab Production
Chapter 14 - Session 3: Analytics and Measurement Preperations
Chapter 15 Session 1
Chapter 15: Return on Investment
Chapter 15 - Session 1:
Chapter 15 Session 2:
Chapter 15 - Session 2: Examine Tableau
Chapter 15 Session 3
Chapter 15 - Session 3: Gather Final Data
Chapter 16 - Session 1:
Chapter 16 - Session 1:: That's a Wrap
Chapter 16 - Session 2
Chapter 16 - Session 2: That's a Wrap
Chapter 16 - Session 3
Chapter 16 - Session 3: Final Discussions, Feedback and Wrap Up
