Introduction to Branding & Imaging in Social Media
Chapter 1 - Session 1: Understanding Brand Identity and Branding
Chapter 1 - Session 1: Getting Started with the Basics
Chapter 1 - Session 1 - Brand Identity
Chapter 1 - Session 1 - World of Stakeholders
Chapter 1 Session 1 - Preparing to Build your Personal Brand
Chapter 1 - Session 1 - Discussion Assignment #1
Chapter 1 - Session 1 - Discussion Assignment #2
Chapter 1 - Session 1 - Out Side of Class
Chapter 1 - Session 2: Understanding Concepts of Brand Value Stratey and Positioning of a Brand
Chapter 1 - Session 2 - Discussion - Assignment #3
Chapter 1 Session 2 - Building a Powerful Brand
Chapter 1 Session 2: Discussion Assignment #4
Chapter 1 Session 2 Brand Strategy
Chapter 1 - Session 2: Discussion Assignment #5
Chapter 1 Session 2: Student Presentation Prepared Outside of Class after Discussion 5
Chapter 1 Session 3: Presentation of Out of Class Power Point
Chapter 2 - Session 1: Understanding the Value of Personal Branding
Chapter 2 - Session 1: Introduction to Personal Branding
Chapter 2 - Session 1: Key Elements of Building a Brand
Chapter 2 - Session 1: Discussion Assignment 6 - Elements that Can Damage a Brand
Chapter 2 - Session 1 - Stakeholders in a Personal Brand
Chapter 2 - Session 1 - In Class Reflection
Chapter 2 - Session 1- Out of Class Assignment
Chapter 2 - Session 2 - Let's Get Building
Chapter 2 - Session 2 - Traits
Chapter 2 - Session 2 - Goals for Today
Chapter 2 - Session 2 - Exercise 1 - Craft Your Personal Brand Statement
Chapter 2 Session 2 - Exercise 2 - Craft Your Personal Brand Statement
Chapter 2 - Session - Out of Class Assignment
Chapter 2 - Session 3 - Student Presentations
Chapter 3 - Session 1: Ways to Measure the Consumer Mindset
Chapter 3 - Session 1 - Capturing Data Without an Understanding
Chapter 3 - Session 1 Exploring Free Associations
Chapter 3 - Session 2: Examine Your Brand's Consumer Mindset
Chapter 3 - Session 2 Understading the Power of the Customer Mindset
Chapter 3 - Session 2: Realign Your Brand Vision to More Closely Match Customer's
Chapter 3 Session 3 - Realign Your Brand Vision to More Closely Match Customer's
Chapter 3 Session 3 Realign Your Brand Vision to More Closely Match Customer's - Student Response
Chapter 4 - Session 1: The Evolution of The Disney Brand - Brand Personality
Chapter 4 - Session 2: The Evolution of the Disney Brand - The Building of an Empire
Chapter 4 - Session 2: Points of Discussion from Session 2 - Assignment
Week 4 - Session 3: The Evolution of the Disney Brand - Discussions on Lessons Learned
Chapter 5 - Session 1: Assessment of Your Personal Brand Requires Objective Honesty
Chapter 5 - Session 1 - Reflection On The Status of Your Personal Brand
Chapter 5 - Session 1 - Group Discussion - 10 Questions for Personal Brand Reflection 1 - 5
Chapter 5 - Session 1 - Group Discussion - 10 Questions for Personal Brand Reflection 6-10
Chapter 5 - Session 2: Reflection of Personal Brand Status
Chapter 5 - Session 3: Introduction to SWOT
Chapter 5 - Session 3: Discussion Evaluation of Personal Brand
Chapter 5 - Session 3: Submit SWOT
Chapter 6 - Session 1: Exploring Metrics to Measure Your Personal Brand
Chapter 6 - Session 2: Tools of the Trade to Help Measure Metrics - Google Tag Manager
Chapter 6 - Session 2: Tools of the Trade to Help Measure Metrics - Talkwalker.com
Chapter 6 - Session 2: Tools of the Trade to Help Measure Metrics - Twitter Analytics
Chapter 6 - Session 3: Tracking Your ROI
Chapter 7 - Session 1: Reinventing Your Personal Brand
Chapter 7 - Session 1 -What Makes You Different From Everyone Else
Chapter 7 - Session 1 - Developing the Message
Chapter 7 - Session 1 - Advantages of Custom Amplification Message vs Likes/Retweets
Chapter 7 - Session 1 - Telling Your Why
Chapter 7 - Session 2: Planning Your Relaunch
Chapter 7 - Session 2: Planning Your Relaunch Pt. 2
Chapter 7 - Session 2 - Planning Your Relaunch Pt 2
Chapter 7 - Session 3: Overview of Capstone Moving Forward
Chapter 8 - Session 1: Starting Steps to Build Your Brand on Linkedin
Chapter 8 - Session 2: Boosting Brand Development on Linkedin Pt 1.
Chapter 8 - Session 2: Boosting Brand Development on Linkedin Pt 2.
Chapter 8 - Session 2 - Boosting Brand Development on LinkedIn Pt. 3
Chapter 8 - Session 2 - Boosting Brand Development on LinkedIn Pt. 4
Chapter 8 Session 3 - Upload Presentation on LinkedIn Branding Plan
Chapter 9 - Session 1: Facebook's Role in Social Media According to Facebook.
Chapter 9 - Session 1: Facebook's Role in Social Media According to Facebook.
Chapter 9 - Session 1: Conisder Facebook's Demographic as Part of Your Branding Plan
Chapter 9 - Session 1 - Engaging Your Audience Within Facebook, Pt 1
Engaging Your Audience Within Facebook Pt 2
Chapter 9 - Session 2: Preparing Roll Out for Capstone Project
Chapter 9 - Session 3: Student Presentation of Facebook Branding Plan. Submit Plan
Chapter 10 - Session 1: Development of personal brand on Twitter and Instagram
Chapter 10 - Session 1: What Makes Instagram Different?
Instagram Creates a Dyanamic Visual Platform
Chapter 10 - Session 1: Dont Fall Prey to the Filter!
Chapter 10 - Session 1: What Elements of Your Brand Can Be Promoted Visually?
Chapter 10 - Session 1: Outline an Instagram Approach for Capstone
Chapter 10 - Session 2: Branding on Twitter
Chapter 10 - Session 2: What Does Twitter Bring to a Brand?
Chapter 10 - Session 2: What Does Twitter Bring to a Brand Pt 2.
Chapter 10 - Session 2: The Secret of Twitter Engagement
Chapter 10 - Session 2: The Secret of Twitter Engagement Pt 2
Chapter 10 - Session 3: Presentation of Twitter Branding Plan
Chapter 11 - Session 1: Exploring Automation Options
Chapter 11 - Session 1: Exploring Automation Options - Later.com
Chapter 11 - Session 1: Exploring Automation Options - IFTT
Chapter 11 - Session 1: Exploring Automation Options - Zapier
Chapter 11 - Session 1: Exploring Automation Options - Integromat
Chapter 11 - Session 1: Exploring Automation Options - Wordpress as a Trigger
Chapter 11 - Session 1: Exploring Automation Options - Hootsuite
Chapter 11 - Session 2: Exploring Automation Options for Implementation
Chapter 11 - Session 3: Adoptions of Automation into Capstone
Chapter 12 - Session 1: Introduction to the Capstone Project
Chapter 12 - Session 1: Introduction to the Capstone Project Pt. 2
Chapter 12 - Session 2 - SWOT and Outline of Needs
Chapter 12 - Session 2 - SWOT and Outline of Needs - Rescources
Chapter 12 - Session 3: Students Outline Major Topics of Content on Timeline
Chapter 13 - Session 1: Focus upon Twitter/Instagram
Chpater 13 - Session 2: Focus upon Twitter/Instagram
Chapter 13 - Session 3: Focus upon Twitter/Instagram
Chapter 14 Session 1: Focus upon Facebook/Website
Chapter 14 Session 2: Focus upon Facebook/Website
Chapter 14 Session 3: Focus upon Facebook/Website
Chapter 14 Session 3: Consider Canvas Size and Impact Vs Social Media Template
Chapter 14 Session 3: Consider Canvas Size and Impact Vs Social Media Template
Chapter 15 - Session 1: Finalize Any Content Creation
Chapter 15 - Session 2: Finalize Any Content Creation
Chapter 15 - Session 3: Finalize Any Content Creation
Chapter 16 - Session 1: Student Presentations
Chapter 16 - Session 2: Uploading Student Presentation Files
Chapter 16 - Session 3: Student Presentations
