DMP 205 Overview/Syllabus
Foundations - Introduction to Branding & Imaging in social media
Foundations - Understanding Brand Identity and Branding
Foundations - Getting Started with the Basics
Foundations - Brand Identity
Foundations - Preparing to Build a Brand
Foundations - Discussion Assignment #1
Foundations - Discussion Assignment #2
Foundations - Discussion Assignment #3
Foundations - Student Presentation Prepared Outside of Class after Discussion 5
Foundations - World of Stakeholders
Foundations - Building a Powerful Brand
Foundations - Brand Strategy
Foundations - Understanding Concepts of Brand Value Stratey and Positioning of a Brand
Foundations - Out Side of Class
Foundations - Traits of a Brand
Foundations - Let's Get Building
Foundations - Examine Your Brand Assignment
Foundations - Ways to Measure the Consumer Mindset
Foundations - Capturing Data Without an Understanding
Foundations - Exploring Free Associations
Foundations - Examine Your Brand's Consumer Mindset
Foundations - Understanding the Power of the Customer Mindset
Foundations - Realign Your Brand Vision to More Closely Match Customer's
Foundations - Realign Your Brand Vision to More Closely Match Customer's
Foundations - Realign Your Brand Vision to More Closely Match Customer's - Student Response
Foundations -The Evolution of The Disney Brand - Brand Personality
Foundations - The Evolution of the Disney Brand - The Building of an Empire
Foundations -Points of Discussion from Session 2 - Assignment
Foundations -The Evolution of the Disney Brand - Discussions on Lessons Learned
Understanding the Value of Personal Branding
Introduction to Personal Branding
Key Elements of Building a Brand
6 - Elements that Can Damage a Brand
Stakeholders in a Personal Brand
Reflection Upon Your Personal Brand
Let's Get Building
Brand Traits
Writing a Brand Statement
Create a 2 minute presentation in PPT
Presentation of PPT to Class
Reflection On The Status of Your Personal Brand
10 Questions for Personal Brand Reflection 1 - 5
10 Questions for Personal Brand Reflection 6-10
Assessment of Your Personal Brand Requires Objective Honesty
Introduction to SWOT
Discussion Evaluation of Personal Brand
SWOT Presentation
Reinventing Your Personal Brand Video
Reinventing Your Personal Brand
Developing the Messages that Resonate
Advantages of Custom Amplification Message vs Likes/Retweets
Make Sure You Can Explain The "WHY" For The Change
Planning Your Relaunch
Planning Your Relaunch Pt. 2
Planning Your Relaunch Pt 3
Chapter 5 - Session 1: Assessment of Your Personal Brand Requires Objective Honesty
Chapter 5 - Session 1 - Reflection On The Status of Your Personal Brand
Exploring Metrics to Measure Your Personal Brand
Tools of the Trade to Help Measure Metrics - Google Tag Manager
Tools of the Trade to Help Measure Metrics - Talkwalker.com
Tools of the Trade to Help Measure Metrics - Twitter Analytics
Tracking Your ROI
Developing the Message
Advantages of Custom Amplification Message vs Likes/Retweets
Telling Your Why
Starting Steps to Build Your Brand on Linkedin
Boosting Brand Development on Linkedin Pt 1.
Boosting Brand Development on Linkedin Pt 2.
Boosting Brand Development on LinkedIn Pt. 3
Boosting Brand Development on LinkedIn Pt. 4
Upload Presentation on LinkedIn Branding Plan
Facebook's Role in Social Media According to Facebook.
Facebook's Role in Social Media According to Facebook.
Consider Facebook's Demographic as Part of Your Branding Plan
Engaging Your Audience Within Facebook, Pt 1
Engaging Your Audience Within Facebook Pt 2
Student Presentation of Facebook Branding Plan. Submit Plan
Development of personal brand on Twitter and Instagram
What Makes Instagram Different?
Instagram Creates a Dynamic Visual Platform
Don't Fall Prey to the Filter!
What Elements of Your Brand Can Be Promoted Visually?
Outline an Instagram Approach
Branding on Twitter
What Does Twitter Bring to a Brand?
What Does Twitter Bring to a Brand Pt 2.
The Secret of Twitter Engagement
The Secret of Twitter Engagement Pt 2
Presentation of Twitter Branding Plan
Exploring Automation Options
Exploring Automation Options - Later.com
Exploring Automation Options - Zapier
Exploring Automation Options - Integromat
Exploring Automation Options for Implementation
Adoptions of Automation into Capstone
Introduction to the Capstone Project
Introduction to the Capstone Project Pt. 2
SWOT and Outline of Needs
SWOT and Outline of Needs - Resources
Students Outline Major Topics of Content on Timeline
Independant Lab Sessions to Produce Bi-Weekly Content
Focus upon Twitter/Instagram
Focus upon Twitter/Instagram Pt 2
Focus upon Twitter/Instagram
Focus upon Facebook/Website
Focus upon Facebook/Website
Focus upon Facebook/Website
Consider Canvas Size and Impact Vs Social Media Template
Consider Canvas Size and Impact Vs Social Media Template
Finalize Any Content Creation
Finalize Any Content Creation
Finalize Any Content Creation
Finalize any Content Creation
Finalize any Content Creation
Finalize any Content Creation
Finalize any Content Creation
Finalize any Content Creation
Finalizze any Content Creation
Thats a Wrap
Uploading Student Presentation Files
Student Presentations
