Course curriculum

  1. 1

    • Introduction to Course Objectives

    • The Importance of Social Media in Today's Corporate World.

    • Reaching a Wider Audience

    • Building Brand Awareness

    • Customer Engagement

    • Driving Sales Using Social Media

    • Social Media Channels to Make an Impact

    • Social Media as a Communication Platform

    • Introduction to a Corporate Social Media Plan

    • Considerations for Defining Goals and Identifying a Target Audience

    • ID Your Target Audience

    • Developing a Content Strategy

    • Measuring the Success of Your Social Media Plan

    • Creating Engaging Social Media Content

    • Assignment: 2 Min Power Point for Class Discussion
  2. 2

    • Introduction to the Digital Sales Funnel

    • Identify the Stages of a Digital Sales Funnel

    • Identifying a Corporation's Target Audience

    • Quick Review on Developing a Digital Sales Strategy

    • Choosing the Right Digital Sales Tools and Technologies

    • Digital Sales Tools for Exploration

    • The Importance of Personalization & Customization in Digital Sales

    • Exploring the Personalized Sales Experience
  3. 3

    • Tools for Email Marketing and Automation for Consideration

    • Content marketing and SEO

    • Content Marketing and SEO Part 2

    • Considerations for SEO

    • A Brief Explanation of How a Search Engine Works

    • Keyword Research Tools for Consideration

    • Optimizing Meta Descriptions and Tags

    • Introduction to Influencer and Affiliate Marketing

    • Juding an Influencer's Potential Impact In Your Plan

    • Sales funnel optimization

  4. 4

    • Understanding Key Performance Indicators (KPIs)

    • Interpreting Data and Making Data-Driven Decisions

    • Creating Reports & Presenting Results to Stakeholders