Course curriculum

  1. 1

    • DMP202: Introduction to Course Objectives

    • Glossary of Digital Marketing Tools
  2. 2

    • The Role of Social Media in Business

    • Understanding Audiences and Platform Fit

    • Content That Connects and Engages

    • Driving Results Through Paid Strategy and Commerce

    • Building and Refining Your Social Media Strategy

    • Assignment: Corporate Social Media Strategy Presentation
  3. 3

    • The Digital Sales Funnel

    • Identifying Your Audience and Creating Buyer Personas

    • Setting Goals and Choosing the Right Channels

    • Choosing the Right Tools

    • Personalization and Customization

    • Assignment: Create a Buyer Persona
  4. 4

    • Email Marketing and Automation

    • Content Marketing and SEO Strategy

    • Influencer and Affiliate Marketing

    • A/B Testing and Sales Funnel Optimization

    • KPIs, Reporting, and Data-Driven Strategy

    • Assignment: Evaluate a Real Email or SEO Campaign