Course curriculum

  1. 1
    • DMP202: Social Media & Digital Sales Tools

  2. 2
    • Tools of the Trade Part 1

    • Introduction to the Tools of the Trade

    • Tools of the Trade - LinkedIn

    • Tools of the Trade - LinkedIn Demographics

    • Tools of the Trade - Setting Up a LinkedIn Profile Part 1

    • Setting Up a LinkedIn Profile Part 2

    • Learning Tools of the Trade Part 2

    • Tools of the Trade Part 2 -Youtube

    • Tools of the Trade Part 2 - YouTube Ad Statistics

    • Tools of the Trade - Who is the YouTube User?

    • Tools of the Trade - Setting Up Your Youtube Account

    • Tools of the Trade - Setting Up Twitter

    • Tools of the Trade - Twitter by the Numbers

    • Tools of the Trade - Twitter - Setting Up Twitter

    • Tools of the Trade - Why we Tweet

    • Tools of the Trade - Ways to Engage on Twitter

    • Tools of the Trade - Hashtags

    • Tools of the Trade - Hashatit

    • Tools of the Trade - Twubs

    • Tools of the Trade - Facebook

    • Tools of the Trade - Facebook Demographics

    • Tools of the Trade - Facebook Statistics

    • Tools of the Trade - Facebook - Account Creation

    • Tools of the Trade -Instagram

    • Tools of the Trade - Instagram Demographics

    • Tools of the Trade - Instagram - Account Set up

    • Tools of the Trade - Instagram - Tips for Consideration

    • Tools of the Trade - Instagram - Tips for Consideration Pt. 2

    • Tools of the Trade - Instagram -Tips for Consideration Pt. 3

    • Tools of the Trade - Instagram - Tips for Consideration Pt. 4

    • Tools of the Trade - Instagram - Selling Gift Cards

    • Tools of the Trade Pt4 - Tools for Automation

    • Tools of the Trade - Considerations for Automation

    • Tools of the Trade - Headliner

    • Tools of the Trade - Why Use Headliner

    • Tools of the Trade - Headliner Features

    • Tools of the Trade - Creating Your Headliner Account

    • Tools of the Trade - Introduction to IFTT

    • Tool of the Trade - Setting Up IFTTT

    • Tools of the Trade - Hootsuite

    • Tools of the Trade - How to Drive Hootsuite

    • Tools of the Trade Assignment

  3. 3
    • Foundations - Scripting the Message

    • Foundations - Scripting the Message Pt2

    • Foundations - How to Lay Out a Post

    • Foundations - What Are You Posting?

    • Foundations - Getting to the Real Why of a Post - Sales Funnel

    • Foundations - Getting to the Real Why of a Post Part 2 - The Social Media Strategy Template

    • Foundations - Scripting the Message - Linkedin

    • Foundations - Scripting the Message LinkedIn Graphics Post

    • Foundations - Scripting The Message - LinkedIn Graphics Post Pt.2

    • Foundations - Scripting the Message - LinkedIn Graphic Cheat Sheet

    • Foundations - Scripting the Message - Twitter

    • Foundations - Scripting the Message - Twitter Post Format

    • Foundations - Scripting the Message - Graphic Cheat Sheets for all Platforms

    • Foundations - Scripting the Message - Setting Goals

    • Foundations -Scripting the Message - Measurement of Goals

    • Foundations - Scripting the Message - Reaching Your Social Media Goals

    • Foundations - Scripting the Message - Social Media Needs Analysis

    • Foundations - Scripting the Message - Creating a Social Media Needs Analysis Part 2

    • Foundations - Scripting the Message -The Social Media Audit

    • Foundations - Scripting the Message - Social Media Audit Assignment

  4. 4
    • Foundations - Going Live in 3, 2, 1

    • Foundations - LinkedIn - Live Video

    • Foundations - Facebook Live

    • Foundations - YouTube Live, Premiers and Other Tools

    • Foundations - Going Live On Instagram

    • Foundations - Going Live On Twitter

    • Foundations - Going Live Using 3rd Party Broadcast Solutions

    • Foundations - OBS Studio - Streaming Past the Phone

    • Foundations: VMix - Streaming Past the Phone

    • Foundations - Select Format for Live Facebook/YouTube Discussion

    • Foundations - Considerations for Planning Live Streaming Session

    • Foundations - Facebook and Twitter Live Presentation

  5. 5
    • Foundations - Review and Self-Assessment of Facebook & Twitter Presentations

    • Foundations - Review and Rehearse Update Show Outline

    • Foundations - Going Live on Instagram

    • Foundations -Going Live on YouTube and Instagram