Course curriculum
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1
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DMP202: Social Media & Digital Sales Tools
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2
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Tools of the Trade Part 1
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Introduction to the Tools of the Trade
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Tools of the Trade - LinkedIn
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Tools of the Trade - LinkedIn Demographics
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Tools of the Trade - Setting Up a LinkedIn Profile Part 1
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Setting Up a LinkedIn Profile Part 2
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Learning Tools of the Trade Part 2
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Tools of the Trade Part 2 -Youtube
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Tools of the Trade Part 2 - YouTube Ad Statistics
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Tools of the Trade - Who is the YouTube User?
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Tools of the Trade - Who is the YouTube User?
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Tools of the Trade - Setting Up Your Youtube Account
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Tools of the Trade - Setting Up Twitter
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Tools of the Trade - Twitter by the Numbers
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Tools of the Trade - Twitter - Setting Up Twitter
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Tools of the Trade - Why we Tweet
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Tools of the Trade - Ways to Engage on Twitter
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Tools of the Trade - Hashtags
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Tools of the Trade - Hashatit
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Tools of the Trade - Twubs
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Tools of the Trade - Facebook
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Tools of the Trade - Facebook Demographics
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Tools of the Trade - Facebook Statistics
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Tools of the Trade - Facebook - Account Creation
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Tools of the Trade -Instagram
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Tools of the Trade - Instagram Demographics
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Tools of the Trade - Instagram - Account Set up
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Tools of the Trade - Instagram - Tips for Consideration
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Tools of the Trade - Instagram - Tips for Consideration Pt. 2
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Tools of the Trade - Instagram -Tips for Consideration Pt. 3
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Tools of the Trade - Instagram - Tips for Consideration Pt. 4
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Tools of the Trade - Instagram - Selling Gift Cards
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Tools of the Trade Pt4 - Tools for Automation
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Tools of the Trade - Considerations for Automation
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Tools of the Trade - Headliner
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Tools of the Trade - Why Use Headliner
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Tools of the Trade - Headliner Features
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Tools of the Trade - Creating Your Headliner Account
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Tools of the Trade - Introduction to IFTT
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Tool of the Trade - Setting Up IFTTT
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Tools of the Trade - Hootsuite
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Tools of the Trade - How to Drive Hootsuite
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Tools of the Trade Assignment
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3
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Foundations - Scripting the Message
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Foundations - Scripting the Message Pt2
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Foundations - How to Lay Out a Post
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Foundations - What Are You Posting?
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Foundations - Getting to the Real Why of a Post - Sales Funnel
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Foundations - Getting to the Real Why of a Post Part 2 - The Social Media Strategy Template
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Foundations - Scripting the Message - Linkedin
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Foundations - Scripting the Message LinkedIn Graphics Post
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Foundations - Scripting The Message - LinkedIn Graphics Post Pt.2
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Foundations - Scripting the Message - LinkedIn Graphic Cheat Sheet
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Foundations - Scripting the Message - Twitter
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Foundations - Scripting the Message - Twitter Post Format
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Foundations - Scripting the Message - Graphic Cheat Sheets for all Platforms
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Foundations - Scripting the Message - Setting Goals
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Foundations -Scripting the Message - Measurement of Goals
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Foundations - Scripting the Message - Reaching Your Social Media Goals
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Foundations - Scripting the Message - Social Media Needs Analysis
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Foundations - Scripting the Message - Creating a Social Media Needs Analysis Part 2
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Foundations - Scripting the Message -The Social Media Audit
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Foundations - Scripting the Message - Social Media Audit Assignment
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4
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Foundations - Going Live in 3, 2, 1
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Foundations - LinkedIn - Live Video
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Foundations - Facebook Live
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Foundations - YouTube Live, Premiers and Other Tools
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Foundations - Going Live On Instagram
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Foundations - Going Live On Twitter
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Foundations - Going Live Using 3rd Party Broadcast Solutions
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Foundations - OBS Studio - Streaming Past the Phone
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Foundations: VMix - Streaming Past the Phone
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Foundations - Select Format for Live Facebook/YouTube Discussion
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Foundations - Considerations for Planning Live Streaming Session
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Foundations - Facebook and Twitter Live Presentation
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5
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Foundations - Review and Self-Assessment of Facebook & Twitter Presentations
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Foundations - Review and Rehearse Update Show Outline
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Foundations - Going Live on Instagram
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Foundations -Going Live on YouTube and Instagram
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