Course curriculum

  1. 1

    • Core Objectives
  2. 2

    • Exploring the 5 Stages of the Buyer Journey

    • What is a Value Proposition?

    • Crafting an Elevator Pitch

    • Overcoming Objectives & Closing Deals

    • Sales Funnels (and How Marketing Feeds into Them)
  3. 3

    • How Digital Marketing Supports the Sales Funnel

    • Organic vs. Paid Content Strategies

    • Building a Simple Social Media Strategy

    • Anatomy of a Paid Ad

    • Measuring What Works
  4. 4

    • Using Google Ads to Reach People Ready to Buy

    • Build a Google Ads Campaign That Targets the Right People

    • Your Ad Got the Click. Now Make It Count!

    • Why Relationships Close Deals That Ads Can’t

    • Combine Online Ads and Real-World Relationships for Maximum Impact

    • Create a LinkedIn Profile