Course curriculum

  1. 1

    • Digital Sales Tools

    • Who are Today's Consumers?

    • Reaching the Fractured Audience

    • Reaching Your Fractured Audience

    • Use of the Digital Landscape to Target an Audience

    • Use of the Digital Landscape to Target an Audience

    • Understanding Your Goals & Creating Meaningful Conversions

    • Stages of Targeting an Audience - Awareness

    • Stages of Targeting an Audience - Consideration

    • Stages of Targeting an Audience - Acquisition

    • Stages of Targeting an Audience - Onboarding

    • Stages of Targeting an Audience - Activation

    • Stages of Targeting an Audience - Retention

    • Stages of Targeting an Audience - Advocate

    • Audience Targeting Strategies from Digital Marketing Experts

    • Personalization and Sustainability

    • Understanding the Digital Adverting Lifecycle

    • Understanding the Digital Lifecycle

    • Digital Calls to Action

    • Cross Platform Marketing Plan
  2. 2

    • Targeting Your Audience Using Surveys

    • Targeting and Collecting Information About Your Audience

    • Steps to Conduct Research

    • Steps to Conduct Research - Identify the Audience

    • Steps to Conduct Research - Locate a Survey Provider

    • Steps to Conduct Research - Conduct the Survey

    • Steps to Conduct Research - Context for the Survey

    • Steps to Conduct Research - Evaluate the Findings

    • Input Your Results

    • Cross-Reference Results for Deeper Understanding

    • Tools of the Trade - Survey Monkey

    • Tools of the Trade - Microsoft Forms

    • Targeting Your Audience Using Email

    • Direct Email

    • Constant Contact

    • Mail Chimp

    • Compare and Contrast Tools of the Trade
  3. 3

    • Google it

    • Google Algorithms

    • Google Trends

    • Boolean Search/Operators

    • Google It: Understanding Google Ads and Alerts

    • Understanding Google Ads

    • Google Alerts

    • Google it!

    • Google It: Understanding Google Analytics

    • Google Analytics
  4. 4

    • Putting It All Together - Designing Your Marketing Plan

    • Putting It All Together

    • Putting it all Together Pt 2.

    • Design Your Marketing Plan

    • Design a Marketing Plan

    • PEST Analysis

    • The 5C Analysis

    • Project Day

    • Needs Analysis/SWOT Submission

    • PEST Analysis Submission

    • 5C Analysis Submission