Course curriculum

  1. 1

    • Understanding the Business Plan: Your Roadmap to Success

    • Crafting a Compelling Executive Summary

    • Telling Your Business Story: What You Do and Why It Matters

    • Understanding Your Market: Researching Customers and Competitors

    • Structuring Your Business and Team

    • Assignment 1: Draft Your Business Concept Summary
  2. 2

    • The Roadmap to Success: Why Planning Your Startup Process Is Essential

    • Key Milestones Across Your Business Departments

    • Finding Help: Key Resources for Illinois Entrepreneurs

    • Focus on What Matters: Prioritizing Your Startup Tasks

    • Mapping Your Path with Helpful Tools

    • Assignment 2: Create Your Startup Launch Timeline
  3. 3

    • Why Know Your Audience?

    • The Significance of Market Research

    • Building Customer Personas

    • Conducting Market Research

    • Market Research in Action (An Example)

    • Assignment 3: Create a Survey for Market Research