Course curriculum

  1. 1

    • Personal Branding: Digital Sales Tools

    • Personal Social Media & Digital Sales Tools: Who are Today's Consumers?

    • Personal Social Media & Digital Tools: Reaching the Fractured Audience

    • Personal Social Media & Digital Sales: Reaching Your Fractured Audience

    • Personal Social Media & Digital Sales: Use of the Digital Landscape to Target an Audience

    • Personal Social Media & Digital Sales: Use of the Digital Landscape to Target an Audience

    • Personal Social Media & Digital Tools: Understanding Your Goals & Creating Meaningful Conversions

    • Personal Social Media & Digital Tools: Stages of Targeting an Audience - Awareness

    • Personal Social Media & Digital Sales: Stages of Targeting an Audience - Consideration

    • Personal Social Media & Digital Tools: Stages of Targeting an Audience - Acquisition

    • Personal Social Media & Digital Tools: Stages of Targeting an Audience - Onboarding

    • Personal Social Media & Digital Tools: Stages of Targeting an Audience - Activation

    • Personal Social Media & Digital Tools: Stages of Targeting an Audience - Retention

    • Personal Branding & Digital Sales Tools: Stages of Targeting an Audience - Advocate

    • Personal Branding & Digital Sales Tools: 8 Audience Targeting Strategies from Digital Marketing Experts

    • Personal Social & Digital Tools: Personalization and Sustainability

    • Submit personal social media analysis and prepare plan for class discussion.

    • Brand Strategy on Social Media

    • Personal Media & DIgital Tools: Week 1 Assignment
  2. 2

    • Scripting the Message - Video

    • Scripting the Message

    • How to Lay Out a Post

    • What Are You Posting

    • Linkedin Graphics Posts

    • Linkedin The Message

    • LinkedIn Graphic Cheat Sheet

    • Twitter Post Format

    • Setting Goals

    • Reaching Your Social Media Goals

    • Graphics Cheat Sheet

    • Measurement of Goals
  3. 3

    • Linkedin