Course curriculum

  1. 1

    • DMP203: Introduction to Course Objectives

    • Glossary of Digital Marketing Tools
  2. 2

    • Connecting Website Goals to Business and Brand Strategy

    • Clarifying the Website’s Purpose and Role

    • Understanding Your Target Audience

    • Defining Site Requirements and Structure

    • Setting Measurable Goals and Performance Benchmarks

    • Assignment: Website Strategy Snapshot
  3. 3

    • Creating a Site Map for a Corporate Website

    • Deciding When to Hire a Web Developer

    • Collaborating with a Developer to Execute Your Plan

    • Planning for Payment Integration

    • Turning Your Site Map Into a Working Website Shell

    • Assignment: Build a Site Map
  4. 4

    • Building the Website and Adding Demo Content

    • Sharing and Receiving Feedback

    • Preparing for Launch and Hosting Logistics

    • Testing with Google Lighthouse

    • Analyzing Your Lighthouse Results and Making Adjustments

    • Website PageSpeed Report