Course curriculum

  1. 1

    • Choosing the Right Pricing Model

    • Case Study: AMC Theatres Pricing Strategy

    • Pricing for Products: Physical and eCommerce

    • How to Price Your Services for Profit and Customer Satisfaction

    • Using Discounts Strategically to Boost Sales

    • Assignment 4: Create a Pricing Model for Your Small Business
  2. 2

    • Why Every Small Business Needs a Sales Strategy

    • Choosing Your Sales Channels

    • Understanding the Sales Funnel

    • Tracking & Forecasting Sales

    • Building a Simple Sales Playbook

    • Assignment 5: Sales Strategy Map
  3. 3

    • Why Retention Matters More Than You Think

    • Strategies to Keep Customers Coming Back

    • Building a Loyalty Program

    • Handling Feedback & Customer Complaints

    • Personalization = Retention Gold

    • Assignment 6: Develop a Retention Strategy Proposal