Course curriculum

  1. 1

    • DMP204 Overview - Syllabus

    • Welcome to DMP 204 Commercial Writing & Production

    • Foundations - Explore Types of Digital Ads

    • Foundations - Explore Types of Digital Ads: Pay per Click (PPC)

    • Foundations - The History of PPC Ads

    • Foundations - Improving PPC Targeting with Geotargeting

    • Foundations - Options Where to Purchase PPC Ads

    • Foundations -Explore Types of Digital Ads: Display

    • Foundations - Are Display Ads Effective?

    • Foundations - PPC Call To Action

    • Foundations - Explore Types of Digital Ads: Video

    • Foundations - Explore Types of Digital Ads: Social

    • Foundations - Explore Types of Digital Ads: SEO

    • Foundations - Explore Types of Digital Ads: SEM

    • Foundations - Explore Types of Digital Ads: Email

    • Foundations - Identification of platforms to access, purchase and assign

    • Foundations - Identification of Platforms to Access, Purchase, and Assign- PPC

    • Foundations - Identification of Platforms to Access, Purchase, and Assign- Display

    • Foundations - Questions to Consider as We Move Forward

    • Foundations - Identification of Platforms to Access, Purchase, and Assign- SEO

    • Foundations -Identification of Platforms to Access, Purchase, and Assign- SEM

    • Foundations - What have We Learned - Round Table Discussion and Self-Assessment
  2. 2

    • Foundations -Constructing Examples of Digital Ads

    • Foundations - Attention to Detail Matters

    • Foundations - Constructing PPC & Display Ad

    • Foundations - Constructing Video and Social Media Ads

    • Foundations - Constructing Video & Social Media Ad - Asignment

    • Foundations - Constructing SEO, SEM and Email Ad - Assignment
  3. 3

    • Foundations - The Power of Story Telling in Social Media

    • Foundations - The Art of Story Telling

    • Foundations - The Value of an Emotional Bond in Forming a Call To Action

    • Foundations - Storytelling Techniques & How to Apply Them

    • Foundations - Have an Enemy & a Hero

    • Foundations -The Use of Conflict

    • Foundations - Ways to Increase Tension

    • Foundations - Avoid Unneeded Detail - Move The Story Forward

    • Foundations -Story Telling is Very Personal

    • Foundations - Be a Visual Storyteller

    • Foundations - Make it Easy to Relate

    • Foundations - Use Suspense and Suprise Effectively

    • Foundations - Dramatic Story Telling, The S tory Arc and Changing the Brain Chemistry

    • Foundations - Hook Line and Sinker: 7 Tips for a Killer Call to Action

    • Foundations -Discuss how to create situations that specific emotions; anger, joy, humor, etc and which emotions work well for specific types of ads.

    • Foundations - Finding just the right word to express your emotions: Anger Pt 1

    • Foundations - Finding Just the Right Word: Anger Pt 2

    • Foundations - Finding Just the Right Word: Anger Pt 3

    • Foundations - Finding Just the Right Word: Anger Pt 4

    • Foundations - Finding Just the Right Word: Scripting Workflow Pt 1

    • Foundations - Finding Just the Right Word: Scripting Workflow Pt 2

    • Foundations - Finding Just the Right Word: Scripting Workflow Pt 3

    • Foundations - Finding Just the Righ Word: Combinging Emotions

    • Foundations - Finding Just the Right Word: Scripting Workflow Pt 4

    • Foundations -Choose a Specific Type of Ad and Craft a Back Story and Emotional Call to Action - Assignment
  4. 4

    • Foundations - Effective & Non-Effective Uses of Images and Memes

    • Foundations - To Meme or Not to Meme

    • Foundations - Marketing Memes: Do They Work?

    • Foundations - 4 Things Y ou Should Know Before You Start Using Memes on Social Media

    • Foundations - Understanding and Avoid Copyright Issues Pt 1

    • Foundations -: Understanding and Avoiding Copyright Issues Pt 2

    • Foundations - Exploring Graphic Creation Tools

    • Foundations - Meme Construction Tools of the Trade Pt. 1

    • Foundations - Meme Construction Tools of the Trade Pt. 2

    • Foundations - Meme Construction Tools of the Trade Pt. 3

    • Foundations - Out of Class Preparation - Meme Creation on Current Social Topics

    • Foundations - Ignite Engagement Through a Spark

    • Foundations - Meme Creation on Current Social Topics Assginment