Welcome to DMP 204 Commercial Writing & Production
Welcome to DMP 204 Commercial Writing & Pr oduction
Chapter 1 - Session 1: Explore Types of Digital Ads
Chapter 1 - Session 1: Explore Types of Digital Ads: Pay per Click (PPC)
Chapter 1 - Session 1: The History of PPC Ads
Chapter 1 - Session 1 : Improving PPC Targeting with Geotargeting
Chapter 1 - Session 1: Options Where to Purchase PPC Ads
Chapter 1 - Session 1: Explore Types of Digital Ads: Display
Chapter 1 - Session 1: Are Display Ads Effective?
Chapter 1 - Session 1: PPC Call To Action
Chapter 1 - Session 1: Explore Types of Digital Ads: Video
Chapter 1 - Session 1: Explore Types of Digital Ads: Social
Chapter 1 - Session 1: Explore Types of Digital Ads: SEO
Chapter 1 - Session 1: Explore Types of Digital Ads: SEM
Chapter 1 - Session 1: Explore Types of Digital Ads: Email
Chapter 1 - Session 2: Identification of platforms to access, purchase and assign
Chapter 1 - Session 2: Identification of Platforms to Access, Purchase, and Assign- PPC
Chapter 1 - Session 2: Identification of Platforms to Access, Purchase, and Assign- Display
Chapter 1 - Session 2: Questions to Consider as We Move Forward
Chapter 1 - Session 2: Identification of Platforms to Access, Purchase, and Assign- SEO
Chapter 1 - Session 2: Identification of Platforms to Access, Purchase, and Assign- SEM
Chapter 3 - Session 3: What have We Learned
Chapter 2 - Session 1:
Chapter 2 - Session 1 - Attention to Detail Matters
Chapter 2 Session 1 - Constructing PPC & Display Ad
Chapter 2 - Session 2 - Constructing Video and Social Media Ads
Chapter 2 - Session 2 - Constructing Video & Social Media Ad
Chapter 2 - Session 3: Constructing SEO, SEM and Email Ad
Chapter 3 - Session 1:
Chapter 3 - Session 1: The Art of Story Telling
Chapter 3 - Session 1: The Value of an Emotional Bond in Froming a Call To Action
Chapter 3 - Session 1: Storytelling Techniques & How to Apply Them
Chapter 3 - Session 1: Have an Enemy & a Hero
Chapter 3 - Session 1: The Use of Conflict
Chapter 3 - Session 1: Ways to Increase Tension
Chapter 3 - Session 1: Avoid Unneeded Detail - Move The Story Forward
Chapter 3 - Session 1: Story Telling is Very Personal
Chapter 3 - Session 1: Be a Visual Storyteller
Chapter 3 - Session 1: Make it Easy to Relate
Chapter 3 - Session 1: Use Suspense and Suprise Effectively
Chapter 3 - Session 1: Dramatic Story Tellling, The S tory Arc and Changing the Brain Chemistry
Chapter 3 - Session 1: Hook Line and Sinker: 7 Tips for a Killer Call to Action
Chapter 3 - Session 2: Discuss how to create situations that specific emotions; anger, joy, humor, etc and which emotions work well for specific types of ads.
Chapter 3 - Session 2: Finding just the right word to express your emotions: Anger Pt 1
Chapter 3 - Session 2: Finding Just the Right Word: Anger Pt 2
Chapter 3 - Session 2: Finding Just the Right Word: Anger Pt 3
Chapter 3 - Session 2: Finding Just the Right Word: Anger Pt 4
Chapter 3 - Session 2: Finding Just the Right Word: Scripting Workflow Pt 1
Chapter 3 - Session 2: Finding Just the Right Word: Scripting Workflow Pt 2
Chapter 3 - Session 2: Finding Just the Right Word: Scripting Workflow Pt 3
Chapter 3 - Session 2: Finding Just the Righ Word: Combinging Emotions
Chapter 3 - Session 2: Finding Just the Right Word: Scipting Workflow Pt 4
Chapter 3 - Session 3: Choose a Specific Type of Ad and Craft a Back Story and Emotional Call to Action
Chapter 4 - Session 1: Effective & Non-Effective Uses of Images and Memes
Chapter 4 - Session 1: To Meme or Not to Meme
Chapter 4 - Session1: Marketing Memes: Do They Work?
Chapter 4 - Session 1: 4 Things Y ou Should Know Before Y ou Start Using Memes on Social Media
Chapter 4 - Session 1: Understanding and Avoid Copyright Issues Pt 1
Chapter 4 - Session 1: Undertanding and Avoiding Copyright Issues Pt 2
Chapter 4 - Session 2: Exploring Graphic Creation Tools
Chaptere 4 - Session 2: Meme Construction Tools of the Trade Pt. 1
Chapter 4 - Session 2: Meme Construction Tools of the Trade Pt. 2
Chapter 4 - Session 2: Meme Construction Tools of the Trade Pt. 3
Chapter 4 - Session 2: Out of Class Preparation - Meme Creation on Current Social Topics
Chapter 4 - Session 3:
Chapter 4 - Session 3: Meme Creation on Current Social Topics
Chapter 5 - Session 1: Understanding the Pitch Pt. 1
Chapter 5 - Session 1: Understanding the Pitch Pt. 2
Chapter 5 - Session 1: Understanding the Pitch Pt. 3
Chapter 5 - Session 1: Understanding the Pitch Pt. 4
Chapter 5 - Session 1: Understanding the Pitch; Self-Assessment
Chapter 5 - Session 2:
Chapter 5 - Session 2: Complete Pitch and Submit For Review
Chapter 5 - Session 3:
Chapter 5 - Session 3: Offer Feedback to Group Members
Chapter 6 - Session 1: Application of Skills: Your 1st 3 Pitches
Chapter 6 - Session 1: Application of Skills
Chapter 6 - Session 1: Self Assessment Rubric of Sell the Product Spot
Chapter 6 - Session 2: Application of Skills
Chapter 6 - Session 2: Self Assessment Rubric for Sell the Service
Chapter 6 - Session 3: Final Presentation and Evaluation of Audio Ads
Chapter 6 - Session 3: Final Presentation and Evaluation of Audio Ads
Chapter 6 - Session 3: Final Presentation and Evaluation of Audio Ads
Chapter 7 - Session 1: Getting in the Right Mindset to Pitch
Chapter 7 - Session 1: Scripting for Video Concepts
Chapter 7 - Session 1: Video Assessment Rubric for Self-Assessment
CHapter 7 - Session 2: Final Presentation and Evaluation of Video Ads
Chapter 7 - Session 3: Final Presentation and Evaluation of Audio Ads
Chapter 8 - Session 1: Introduction of Captstone Project Pt. 1
Chapter 8 - Session 1: Introduction of Captstone Project Pt. 2
Chapter 8 - Session 1: Design & Outline of Capstone
Chapter 8 - Session 1: Production Quote Considerations
Chapter 8 - Session 1: Capstone Project Schedule
Chapter 8 - Session 2:
Chapter 8 - Session 3:
Chapter 8 - Session 3: Capstone Planning and Research
Chapter 9 - Session 1:
Chapter 9 - Session 1: Audio Objectives for Captstone
Chapter 9 - Session 1: DMP 204 Commercial Sell the Product Rubric for Reference
Chapter 9 - Session 1: DMP 204 Commercial Sell the Service Rubric for Reference
Chapter 9 - Session 1: Podcasting Rubric for Reference
Chapter 9 - Session 2:
Chapter 9 - Session 2: Commercial Scripting and Production
Chapter 9 - Session 3:
Chapter 9 - Session 3: Commercial Production and Submission
Chapter 10 - Session 1:
Chapter 10 - Session 1: DMP 204 Video Commercial Assessment Rubric for Reference
Chapter 10 - Session 2: Scripting and Production
Chapter 10 - Session 3: Commercial Production and Submission
Chapter 11 - Session 1:
Chapter 11 - Session 1: Scripting & Production for Website
Chapter 11 - Session 2: Scripting & Production for Website - Wireframe Review
Chapter 11 - Session 3:
Chapter 11 - Session 3: Website Wireframe Production and Submission
Chapter 12 - Session 1:
Chapter 12 - Session 1: Scripting & Production for Social Media
Chapter 12 - Session 2:
Chapter 12 - Session 2: Scripting & Production for Social Media
Chapter 12 - Session 3:
Chapter 12 - Session 3: Scripting & Production for Social Media
Chapter 12 - Session 3: Production and Submersion for Social Media
Chapter 12 - Session 3: Outside of Class Preparation for Presentations
Chapter 13 - Session 1: Thoughts on Presenting
Chapter 13 - Session 1: Students will Finalize Presentation
Chapter 13 - Session 1: Students will Peer Present for Review
Chapter 13 - Session 3: Students will Peer Present for Review
Chapter 13 - Session 3: Submission of Presentation Materials
Chapter 14 - Session 1:
Chapter 14 - Session 1: Final Preperations for Capstone
Chapter 14 - Session 2: Final Preperations for Capstone
Chapter 14 - Session 3: Final Preperations for Capstone
Chapter 15 - Session 1: Prepare for Final Presentation
Chapter 15 - Session 2: Prepare for Final Presentation
Chapter 15 - Session 2: Prepare for Final Presentation
Chapter 16 - Session 1: Thats a Wrap
Chapter 16 - Session 1: Final Presentations
Chapter 16 - Session 2: Final Presentations
Chapter 16 - Session 3: Final Presentations & Lessons Learned
Chapter 16-Session 3: Final Project Materials Submission
