Course curriculum

  1. 1

    • DMP204 Overview
  2. 2

    • Advantages of Understanding Commercial Writing & Production for Personal Sites

    • Best Practices for Application

    • The Art of Story Telling

    • The Value of an Emotional Bond in Forming a Call To Action

    • Storytelling Techniques & How to Apply Them

    • Have an Enemy & a Hero

    • The Use of Conflict

    • Ways to Increase Tension

    • Avoid Unneeded Detail - Move The Story Forward

    • Story Telling is Very Personal

    • Be a Visual Storyteller

    • Make it Easy to Relate

    • Use Suspense and Suprise Effectively

    • Digital Story Telling and Use of Emotion Assignment
  3. 3

    • Dramatic Story Telling, The Story Arc and Changing the Brain Chemistry

    • Discuss how to create situations that specific emotions; anger, joy, humor, etc and which emotions work well for specific types of ads.

    • Finding just the right word to express your emotions: Anger Pt 1

    • Finding Just the Right Word: Anger Pt 2

    • Finding Just the Right Word: Anger Pt 3

    • Finding Just the Right Word: Anger Pt 4

    • Finding Just the Right Word: Scripting Workflow Pt 1

    • Finding Just the Right Word: Combining Emotions

    • Finding Just the Right Word: Scipting Workflow Pt 4

    • Choose a Specific Type of Ad and Craft a Back Story and Emotional Call to Action

  4. 4

    • Effective & Non-Effective Uses of Images and Memes

    • To Meme or Not to Meme

    • 4 Things Y ou Should Know Before Y ou Start Using Memes on Social Media

    • Understanding and Avoid Copyright Issues Pt 1

    • Understanding and Avoiding Copyright Issues Pt 2

    • Exploring Graphic Creation Tools

    • Meme Construction Tools of the Trade Pt. 1

    • Meme Construction Tools of the Trade Pt. 2
  5. 5

    • Meme Construction Tools of the Trade Pt. 3

    • Out of Class Preparation - Meme Creation on Current Social Topics

    • Ignite Engagement Through a Spark

    • Meme Creation on Current Social Topics Assignment
  6. 6

    • Understanding the Pitch Pt. 1

    • Understanding the Pitch Pt. 2

    • Understanding the Pitch Pt. 3

    • Understanding the Pitch Pt. 4

    • Understanding the Pitch; Self-Assessment

    • Complete Pitch and Submit For Review

    • Offer Feedback to Group Members
  7. 7

    • Application of Skills: Your 1st 3 Pitches

    • Application of Skills

    • Self-Assessment Rubric of Sell the Product Spot

    • Self-Assessment Rubric for Sell the Service

    • Final Presentation and Evaluation of Audio Ads

    • Final Presentation and Evaluation of Audio Ads
  8. 8

    • Getting in the Right Mindset to Pitch

    • Video Assessment Rubric for Self-Assessment

    • Final Preparations for Presentations

    • Final Presentation and Evaluation of Audio Ads
  9. 9

    • Introduction of Capstone Project Pt. 1

    • Introduction of Capstone Project Pt. 2

    • Design & Outline of Capstone

    • Production Quote Considerations

    • Connecting in 60 Seconds

    • Capstone Planning and Research
  10. 10

    • Sparking Engagment

    • Audio Objectives for Capstone

    • Commercial Sell the Product Rubric for Reference

    • Commercial Sell the Service Rubric for Reference

    • Podcasting Rubric for Reference

    • Fear Based Marketing

    • Commercial Scripting and Production

    • Commercial Production and Submission
  11. 11

    • Anger Based Marketing

    • Video Commercial Assessment Rubric for Reference

    • Scripting and Production

    • Commercial Production and Submission
  12. 12

    • Making the Best Pitch

    • Scripting & Production for Website

    • Scripting & Production for Website - Wireframe Review

    • Website Wireframe Production and Submission
  13. 13

    • Scripting & Production for Social Media

    • Production and Submersion for Social Media

    • Outside of Class Preparation for Presentations
  14. 14

    • Thoughts on Presenting

    • Students will Finalize Presentation

    • Students will Peer Present for Review

    • Students will Peer Present for Review

    • Submission of Presentation Materials
  15. 15

    • Perfecting Your Craft

    • Final Preparations for Capstone

    • Final Preparations for Capstone

    • Final Preparations for Capstone
  16. 16

    • Prepare for Final Presentation
  17. 17

    • Thats a Wrap

    • Final Presentations