Course curriculum
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1
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DMP204 Overview
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2
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Advantages of Understanding Commercial Writing & Production for Personal Sites
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Best Practices for Application
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The Art of Story Telling
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The Value of an Emotional Bond in Forming a Call To Action
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Storytelling Techniques & How to Apply Them
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Have an Enemy & a Hero
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The Use of Conflict
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Ways to Increase Tension
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Avoid Unneeded Detail - Move The Story Forward
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Story Telling is Very Personal
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Be a Visual Storyteller
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Make it Easy to Relate
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Use Suspense and Suprise Effectively
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Digital Story Telling and Use of Emotion Assignment
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3
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Dramatic Story Telling, The Story Arc and Changing the Brain Chemistry
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Discuss how to create situations that specific emotions; anger, joy, humor, etc and which emotions work well for specific types of ads.
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Finding just the right word to express your emotions: Anger Pt 1
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Finding Just the Right Word: Anger Pt 2
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Finding Just the Right Word: Anger Pt 3
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Finding Just the Right Word: Anger Pt 4
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Finding Just the Right Word: Scripting Workflow Pt 1
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Finding Just the Right Word: Combining Emotions
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Finding Just the Right Word: Scipting Workflow Pt 4
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Choose a Specific Type of Ad and Craft a Back Story and Emotional Call to Action
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4
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Effective & Non-Effective Uses of Images and Memes
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To Meme or Not to Meme
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4 Things Y ou Should Know Before Y ou Start Using Memes on Social Media
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Understanding and Avoid Copyright Issues Pt 1
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Understanding and Avoiding Copyright Issues Pt 2
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Exploring Graphic Creation Tools
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Meme Construction Tools of the Trade Pt. 1
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Meme Construction Tools of the Trade Pt. 2
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5
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Meme Construction Tools of the Trade Pt. 3
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Out of Class Preparation - Meme Creation on Current Social Topics
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Ignite Engagement Through a Spark
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Meme Creation on Current Social Topics Assignment
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