Course curriculum

  1. 1

    • DMP204 Overview
  2. 2

    • Advantages of Understanding Commercial Writing & Production for Personal Sites

    • Best Practices for Application

    • The Art of Story Telling

    • The Value of an Emotional Bond in Forming a Call To Action

    • Storytelling Techniques & How to Apply Them

    • Have an Enemy & a Hero

    • The Use of Conflict

    • Ways to Increase Tension

    • Avoid Unneeded Detail - Move The Story Forward

    • Story Telling is Very Personal

    • Be a Visual Storyteller

    • Make it Easy to Relate

    • Use Suspense and Suprise Effectively

    • Digital Story Telling and Use of Emotion Assignment
  3. 3

    • Dramatic Story Telling, The Story Arc and Changing the Brain Chemistry

    • Discuss how to create situations that specific emotions; anger, joy, humor, etc and which emotions work well for specific types of ads.

    • Finding just the right word to express your emotions: Anger Pt 1

    • Finding Just the Right Word: Anger Pt 2

    • Finding Just the Right Word: Anger Pt 3

    • Finding Just the Right Word: Anger Pt 4

    • Finding Just the Right Word: Scripting Workflow Pt 1

    • Finding Just the Right Word: Combining Emotions

    • Finding Just the Right Word: Scipting Workflow Pt 4

    • Choose a Specific Type of Ad and Craft a Back Story and Emotional Call to Action

  4. 4

    • Effective & Non-Effective Uses of Images and Memes

    • To Meme or Not to Meme

    • 4 Things Y ou Should Know Before Y ou Start Using Memes on Social Media

    • Understanding and Avoid Copyright Issues Pt 1

    • Understanding and Avoiding Copyright Issues Pt 2

    • Exploring Graphic Creation Tools

    • Meme Construction Tools of the Trade Pt. 1

    • Meme Construction Tools of the Trade Pt. 2
  5. 5

    • Meme Construction Tools of the Trade Pt. 3

    • Out of Class Preparation - Meme Creation on Current Social Topics

    • Ignite Engagement Through a Spark

    • Meme Creation on Current Social Topics Assignment