Course curriculum

  1. 1

    • DMP204: Introduction to Course Objectives

    • Glossary of Digital Marketing Tools
  2. 2

    • Welcome to DMP 204: Commercial Writing & Production

    • What Makes a Commercial Successful?

    • Emotion in Brand Messaging

    • Storyboarding Fundamentals

    • Crafting a Script with Visuals in Mind

    • Audio & Jingles in Commercial Branding

    • Assignment: Script & Storyboard Development
  3. 3

    • Finalizing Your Storyboard

    • Coordinating Talent, Crew, and Equipment

    • Scheduling and Location Scouting

    • Shooting Tips and Audio Setup

    • Preparing for Post-Production

    • Assignment: Final Storyboard & Shoot Plan
  4. 4

    • Importing and Organizing Your Footage

    • Editing Your Commercial (Video and Audio)

    • Repurposing for Radio or Podcast

    • Final Touches and Exporting

    • Presenting Your Final Campaign

    • Submit Edited Content for Critique from Your Instructor.