DMP204 Overview - Syllabus
Welcome to DMP 204 Commercial Writing & Production
Foundations - Explore Types of Digital Ads
Foundations - Explore Types of Digital Ads: Pay per Click (PPC)
Foundations - The History of PPC Ads
Foundations - Improving PPC Targeting with Geotargeting
Foundations - Options Where to Purchase PPC Ads
Foundations -Explore Types of Digital Ads: Display
Foundations - Are Display Ads Effective?
Foundations - PPC Call To Action
Foundations - Explore Types of Digital Ads: Video
Foundations - Explore Types of Digital Ads: Social
Foundations - Explore Types of Digital Ads: SEO
Foundations - Explore Types of Digital Ads: SEM
Foundations - Explore Types of Digital Ads: Email
Foundations - Identification of platforms to access, purchase and assign
Foundations - Identification of Platforms to Access, Purchase, and Assign- PPC
Foundations - Identification of Platforms to Access, Purchase, and Assign- Display
Foundations - Questions to Consider as We Move Forward
Foundations - Identification of Platforms to Access, Purchase, and Assign- SEO
Foundations -Identification of Platforms to Access, Purchase, and Assign- SEM
Foundations - What have We Learned - Round Table Discussion and Self-Assessment
Foundations -Constructing Examples of Digital Ads
Foundations - Attention to Detail Matters
Foundations - Constructing PPC & Display Ad
Foundations - Constructing Video and Social Media Ads
Foundations - Constructing Video & Social Media Ad - Asignment
Foundations - Constructing SEO, SEM and Email Ad - Assignment
Foundations - The Power of Story Telling in Social Media
Foundations - The Art of Story Telling
Foundations - The Value of an Emotional Bond in Forming a Call To Action
Foundations - Storytelling Techniques & How to Apply Them
Foundations - Have an Enemy & a Hero
Foundations -The Use of Conflict
Foundations - Ways to Increase Tension
Foundations - Avoid Unneeded Detail - Move The Story Forward
Foundations -Story Telling is Very Personal
Foundations - Be a Visual Storyteller
Foundations - Make it Easy to Relate
Foundations - Use Suspense and Suprise Effectively
Foundations - Dramatic Story Telling, The S tory Arc and Changing the Brain Chemistry
Foundations - Hook Line and Sinker: 7 Tips for a Killer Call to Action
Foundations -Discuss how to create situations that specific emotions; anger, joy, humor, etc and which emotions work well for specific types of ads.
Foundations - Finding just the right word to express your emotions: Anger Pt 1
Foundations - Finding Just the Right Word: Anger Pt 2
Foundations - Finding Just the Right Word: Anger Pt 3
Foundations - Finding Just the Right Word: Anger Pt 4
Foundations - Finding Just the Right Word: Scripting Workflow Pt 1
Foundations - Finding Just the Right Word: Scripting Workflow Pt 2
Foundations - Finding Just the Right Word: Scripting Workflow Pt 3
Foundations - Finding Just the Righ Word: Combinging Emotions
Foundations - Finding Just the Right Word: Scripting Workflow Pt 4
Foundations -Choose a Specific Type of Ad and Craft a Back Story and Emotional Call to Action - Assignment
Foundations - Effective & Non-Effective Uses of Images and Memes
Foundations - To Meme or Not to Meme
Foundations - Marketing Memes: Do They Work?
Foundations - 4 Things Y ou Should Know Before You Start Using Memes on Social Media
Foundations - Understanding and Avoid Copyright Issues Pt 1
Foundations -: Understanding and Avoiding Copyright Issues Pt 2
Foundations - Exploring Graphic Creation Tools
Foundations - Meme Construction Tools of the Trade Pt. 1
Foundations - Meme Construction Tools of the Trade Pt. 2
Foundations - Meme Construction Tools of the Trade Pt. 3
Foundations - Out of Class Preparation - Meme Creation on Current Social Topics
Foundations - Ignite Engagement Through a Spark
Foundations - Meme Creation on Current Social Topics Assginment
