DMP204 Overview - Syllabus
Welcome to DMP 204 Commercial Writing & Production
Foundations - Explore Types of Digital Ads
Foundations - What is SEO?
Foundations - Why SEO Matters, and it does.
Foundations - How Search Engines Work
Foundations - How SEO is Used Across All Digital Channels
Assignment - Analyzing a Brand's Apparent SEO
Foundations - On-Page SEO
Foundations - Technical SEO, a Step Further
Foundations - The Power of Story Telling in Social Media
Foundations - The Art of Story Telling
Foundations - The Value of an Emotional Bond in Forming a Call To Action
Foundations - Storytelling Techniques & How to Apply Them
Foundations - Have an Enemy & a Hero
Foundations -The Use of Conflict
Foundations - Ways to Increase Tension
Foundations - Avoid Unneeded Detail - Move The Story Forward
Foundations -Story Telling is Very Personal
Foundations - Be a Visual Storyteller
Foundations - Make it Easy to Relate
Foundations - Use Suspense and Suprise Effectively
Foundations - Dramatic Story Telling, The S tory Arc and Changing the Brain Chemistry
Foundations - Hook Line and Sinker: 7 Tips for a Killer Call to Action
Foundations -Discuss how to create situations that specific emotions; anger, joy, humor, etc and which emotions work well for specific types of ads.
Foundations - Finding just the right word to express your emotions: Anger Pt 1
Foundations - Finding Just the Right Word: Anger Pt 2
Foundations - Finding Just the Right Word: Anger Pt 3
Foundations - Finding Just the Right Word: Anger Pt 4
Foundations - Finding Just the Right Word: Scripting Workflow Pt 1
Foundations - Finding Just the Right Word: Scripting Workflow Pt 2
Foundations - Finding Just the Right Word: Scripting Workflow Pt 3
Foundations - Finding Just the Righ Word: Combinging Emotions
Foundations - Finding Just the Right Word: Scripting Workflow Pt 4
Foundations - Effective & Non-Effective Uses of Images and Memes
Foundations - To Meme or Not to Meme
Foundations - Marketing Memes: Do They Work?
Foundations - 4 Things Y ou Should Know Before You Start Using Memes on Social Media
Foundations - Understanding and Avoid Copyright Issues Pt 1
Foundations -: Understanding and Avoiding Copyright Issues Pt 2
Foundations - Exploring Graphic Creation Tools
Foundations - Meme Construction Tools of the Trade Pt. 1
Foundations - Meme Construction Tools of the Trade Pt. 2
Foundations - Meme Construction Tools of the Trade Pt. 3
Foundations - Out of Class Preparation - Meme Creation on Current Social Topics
Foundations - Ignite Engagement Through a Spark
Foundations - Logo Creation Assignment
