DMP204 Overview - Syllabus
Foundations - What is SEO?
Foundations - Why SEO Matters
Foundations - How Search Engines Work
Foundations - Website: On Page SEO
Foundations - Keyword Research
Foundations - How SEO is Used Across All Digital Channels
Assignment - Analyze a Current Brand's SEO
Foundations - Boosting Visibility & SEO
Foundations - Supporting the Entire Consumer Journey
Foundations - Driving Content Repurposing
Foundations - Building Authority & Trust
Foundations - Strengthening Community & Brand Voice
Foundations - Overview of Raptology
Foundations - Content Strategy
Foundations - SEO Tactics in Action
Foundations - Community Engagement
Foundations - Monetization Model
Foundations - Define Purpose & Goals
Foundations - Audience Research & Personas
Foundations - Keyword & Topic Strategy
Foundations - Content Creation Workflow
Foundations - Repurposing & Distribution
Foundations - Promotion & Partnerships
Foundations - Measure & Optimize
Foundations - Thoughts for Assignment
Assignment - Pick a Blog Topic
