Course curriculum

  1. 1

    • Core Concepts of Corporate Branding

    • Developing Brand Strategy and Positioning

    • Implementing and Communicating the Brand

    • Maintaining Brand Reputation and Equity

    • Adapting to Scale, Culture, and Regulation
  2. 2

    • DMP205 Video 5 Capture Customer Mindset

    • Crisis Case Study – Waves Audio Subscription Fallout

    • Brand Response and Reversal

    • Examine Your Brand's Consumer Mindset DMP205 Video 6

    • Understanding Customer Mindset

    • Mindset Marketing – Concrete vs. Abstract

    • Realigning Brand with Consumer Expectations
  3. 3

    • Understanding SWOT Analysis in Brand Strategy

    • Research & Data Collection for SWOT

    • SWOT Deep Dive – Questions & Prompts

    • From SWOT to Strategic Marketing Plan

    • Final Reminders + Launch Timeline

    • Marketing Plan Template

    • Marketing Plan Word Version

    • Submit Final Marketing Plan