DMP 205 Overview/Syllabus
Foundations - Introduction to Branding & Imaging in social media
Foundations - Understanding Brand Identity and Branding
Foundations - Getting Started with the Basics
Foundations - Brand Identity
Foundations - Preparing to Build a Brand
Foundations - Discussion Assignment #1
Foundations - Discussion Assignment #2
Foundations - Discussion Assignment #3
Foundations - Student Presentation Prepared Outside of Class after Discussion 5
Foundations - World of Stakeholders
Foundations - Building a Powerful Brand
Foundations - Brand Strategy
Foundations - Understanding Concepts of Brand Value Stratey and Positioning of a Brand
Foundations - Out Side of Class
Foundations - Traits of a Brand
Foundations - Let's Get Building
Foundations - Examine Your Brand Assignment
Foundations - Ways to Measure the Consumer Mindset
Foundations - Capturing Data Without an Understanding
Foundations - Exploring Free Associations
Foundations - Examine Your Brand's Consumer Mindset
Foundations - Understanding the Power of the Customer Mindset
Foundations - Realign Your Brand Vision to More Closely Match Customer's
Foundations - Realign Your Brand Vision to More Closely Match Customer's
Foundations - Realign Your Brand Vision to More Closely Match Customer's - Student Response
Foundations -The Evolution of The Disney Brand - Brand Personality
Foundations - The Evolution of the Disney Brand - The Building of an Empire
Foundations -Points of Discussion from Session 2 - Assignment
Foundations -The Evolution of the Disney Brand - Discussions on Lessons Learned
