DMP 205 Overview/Syllabus
Foundations - Introduction to Branding
Foundations - Understanding Brand Identity
Foundations - Getting Started with the Basics
Foundations - Brand Identity
Foundations - Preparing to Build a Brand Discussion
Discussion Assignment - Favorite Brands
Discussion Assignment - Brand Models
Assignment - Mission Statement, Philosophy, and Brand Message
Foundations - Types of Digital Brand Assets
Foundations - The Impact of a Strong Logo
Foundations - Powerful Yet Simple Logo Examples
Foundations - Essential Logo Variations
Assignment - Create Logo Variations
Foundations - Brand Reputation
Foundations - Brand Personality
Foundations - Brand Strategy
Assignment - Create a Brand Style Guide
