Course curriculum

  1. 1

    • DMP 205 Overview/Syllabus

    • Foundations - Introduction to Branding & Imaging in social media

    • Foundations - Understanding Brand Identity and Branding

    • Foundations - Getting Started with the Basics

    • Foundations - Brand Identity

    • Foundations - Preparing to Build a Brand

    • Foundations - Discussion Assignment #1

    • Foundations - Discussion Assignment #2

    • Foundations - Discussion Assignment #3

    • Foundations - Student Presentation Prepared Outside of Class after Discussion 5
  2. 2

    • Foundations - World of Stakeholders

    • Foundations - Building a Powerful Brand

    • Foundations - Brand Strategy

    • Foundations - Understanding Concepts of Brand Value Stratey and Positioning of a Brand

    • Foundations - Out Side of Class

    • Foundations - Traits of a Brand

    • Foundations - Let's Get Building

    • Foundations - Examine Your Brand Assignment
  3. 3

    • Foundations - Ways to Measure the Consumer Mindset

    • Foundations - Capturing Data Without an Understanding

    • Foundations - Exploring Free Associations

    • Foundations - Examine Your Brand's Consumer Mindset

    • Foundations - Understanding the Power of the Customer Mindset

    • Foundations - Realign Your Brand Vision to More Closely Match Customer's

    • Foundations - Realign Your Brand Vision to More Closely Match Customer's

    • Foundations - Realign Your Brand Vision to More Closely Match Customer's - Student Response
  4. 4

    • Foundations -The Evolution of The Disney Brand - Brand Personality

    • Foundations - The Evolution of the Disney Brand - The Building of an Empire

    • Foundations -Points of Discussion from Session 2 - Assignment

    • Foundations -The Evolution of the Disney Brand - Discussions on Lessons Learned