Core Objectives
Final Assignment Introduction: Personal Brand Presentation
Understanding the Value of Personal Branding
What Is a Personal Brand?
Recognizing Stakeholders in Your Brand
Key Elements of Building a Brand
Evaluating Perception and Brand Alignment
Reflection On The Status of Your Personal Brand
Assessment of Your Personal Brand Requires Objective Honesty
Establishing Brand Equity
One-Sentence Brand Statements
Introduction to SWOT
SWOT Analyses for Personal Brands
Reinventing Your Personal Brand Video
How to Look at Rebranding
Planning Your Relaunch
Developing Your Brand's Launch
Crafting a Personal 'Elevator Pitch'
Amplifying Branding Content
Assignment 4: 2-Minute Personal Brand Presentation
