Course curriculum

  1. 1

    • Understanding the Value of Personal Branding

    • Introduction to Personal Branding

    • Key Elements of Building a Brand

    • 6 - Elements that Can Damage a Brand

    • Stakeholders in a Personal Brand

    • Reflection Upon Your Personal Brand

    • Let's Get Building

    • Brand Traits

    • Writing a Brand Statement

    • Create a 2 minute presentation in PPT

    • Presentation of PPT to Class
  2. 2

    • Reflection On The Status of Your Personal Brand

    • 10 Questions for Personal Brand Reflection 1 - 5

    • 10 Questions for Personal Brand Reflection 6-10

    • Assessment of Your Personal Brand Requires Objective Honesty
  3. 3

    • Introduction to SWOT

    • Discussion Evaluation of Personal Brand

    • SWOT Presentation
  4. 4

    • Reinventing Your Personal Brand Video

    • Reinventing Your Personal Brand

    • Developing the Messages that Resonate

    • Advantages of Custom Amplification Message vs Likes/Retweets

    • Make Sure You Can Explain The "WHY" For The Change

    • Planning Your Relaunch

    • Planning Your Relaunch Pt. 2

    • Planning Your Relaunch Pt 3