Course curriculum

  1. 1

    • Introduction to Small Business Branding

    • Thoughts for Planning

    • Compare and Contrast Personal Branding and Small Business Branding

    • Keys to Building a Small Business Brand

    • Elements That Can Damage a Small Business Brand

    • Who Are the Small Business Stakeholders?

    • Reflection Upon Your Small Business Brand

    • Considerations for a Small Business Brand Statement

    • Comparison and Contrast of a Personal and Small Business

    • Small Business Brand Statement
  2. 2

    • Let's Get Building

    • Brand Traits of a Small Business

    • Submit Your Small Business Brand Statement

    • Create a 2 minute presentation in PPT for Small Business Brand Audit

    • Presentation of PPT to Class
  3. 3

    • Questions for Small Business Brand Reflection

    • Review of SWOT

    • Discussion Evaluation of Small Business Brand

    • SWOT Presentation
  4. 4

    • Reinventing Your Small Business Brand

    • Preparing your Relauch Plan

    • Preparing a Communication Plan

    • Review of Accomplishments

    • Present Final Small Business Rebranding Plan for Presentation