Course curriculum

  1. 1

    • Branding Statement 101

    • Introduction to Small Business Branding

    • Planning Your Future in Digital Media

    • Compare and Contrast Personal Branding and Small Business Branding

    • Keys to Building a Small Business Brand

    • Elements That Can Damage a Small Business Brand

    • Small Business Stakeholders

    • Reflection Upon a Small Business Brand

    • What Goes Into a Small Business Brand Statement?

    • Crafting Your Small Business Brand Statements

    • PPT Presentation of Small Business Idea
  2. 2

    • Let's Look Deeper Into Building Your Brand

    • Brand Traits of a Small Business

    • PPT Presentation for Small Business Brand Questions

  3. 3

    • Questions for Small Business Brand Reflection

    • Review of SWOT

    • Discussion Evaluation of Small Business Brand

    • SWOT Presentation
  4. 4

    • Reinventing Your Small Business Brand

    • Preparing your Relauch Plan

    • Preparing a Communication Plan

    • Review of Accomplishments

    • Present Final Small Business Rebranding Plan for Presentation