DMP210: Multiplatform Content Strategy and Audience Growth
This course prepares students to design, adapt, and distribute content across multiple digital platforms while building strong audience engagement and long-term brand growth strategies.
Course curriculum
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1
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Welcome To Digital Media Production!
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Navigation
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Syllabus
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Expectations
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Technology and LRC
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Final Project
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2
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Overview - Week 1: Brand Overview
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Learn - Lecture
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Practice - Lab
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Homework - Brand Identity
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Apply - Project
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Week 1 Quiz: Brand Overview
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Summary: Week 1
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3
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Overview - Who Is Your Community?
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Learn - Community
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Practice - Lab
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Homework - SMART Goals
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Apply - Project
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Assess - Week 2 Quiz
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Summary: Week 2
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4
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Overview - Visual Identity
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Learn - Visual Identity
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Practice - Lab
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Homework - INSERT
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Apply - Project.
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Assess - Week 3 Quiz
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Summary: Week 3
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5
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Overview - Brand Presentation
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Learn - Peer Review
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Practice - Lab
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Homework - INSERT
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Apply - Project
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Assess - Week 4 Quiz
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Summary: Week 4
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