Course curriculum
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1
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Introduction to RTB 200 Digital Media Marketing & Ratings
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Week 1 - Day 1
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Week 1 - Day 1 - What are Sales and Marketing
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Chapter 1 - Session 1: What are Sales and Marketing? Pt2
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Week 2 - Session 2 Evaluation and Planning Promotions
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Week 1- Session 2: Explore evaluating and planning promotions
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Week 1 Session 3 Introduction to Promotions Projects
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Week 1 - Session 3: Promotions Project - Required Elements
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Week 1 - Session 3: Introduction of Promotion Project.
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Week 1 - Session 3: Promotions Project - Points to Remember
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Week 1 - Session 3: Promotions Project - Cost for Marketing and Promotions Materials
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Week 1 - Session 3: Promotions Project - Formats
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2
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Week 2 - Session 1: Introduction to ratings and measurement
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Week 2 - Session 1: Introduction to ratings and measurement pt2
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Week 2 - Session 2: Introduction to Broadcast Sales Pt. 1
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Week 2 - Session 2: Introduction to Broadcast Sales Pt. 1
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Week 2 - Session 3: Independent Work on Sales Project
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3
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Week 3 - Session 1: Introduction to Broadcast Sales Pt. 2
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Week 3 - Session 1: Introduction to Broadcast Sales Pt. 2
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Week 3 - Session 2: Locating Business
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Week 3 - Session 3: Introduction to Sales Project
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Week 3 - Session 3: Introduction to Sales Project
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Week 3 - Session 3: Sales Project - Questions to Lead You On Your Way
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Week 3 - Session 3: Sales Project - Additional Supporting Materials
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Weel 3 - Session 3: Sales Project - Final Thoughts and Due Dates
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4
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Week 4 - Session 1 A Deeper Look at the Sales Project
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Week 4 - Session 1: Independent Work on Sales Project
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Week 4 - Session 2: The Art of Closing the Sale
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Week 4 - Session 2: Promotion Project Submission
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Week 4 - Session 2: Sales Project Submission
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Week 4 - Session 3: Presentation Materials Submission
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5
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Week 5 - Session 1: Introduction to Marketing Applications
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Chapter 5 - Session 1: Sales Analysis
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Chapter 5 - Session 2: Examine Content and Analyze Objectives
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Chapter 5 - Session 3: Independent Lab on BNN Marketing Plan
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6
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Week 6 - Session 1: 2nd Marketing Plan for Final Week
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Week 6 - Session 2: Social Media Development for Marketing Plan
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Week 6 - Session 3: Finalize Content & Plan for BNN Live Stream
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7
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Week 7 - Session 1: Live Production Role Selection
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Week 7 - Session 2: Live Production Rehearsal
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Week 7 - Session 3: Live Show Production Rehearsal
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8
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Week 8 - Session 1:
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Week 8 - Session 2: Live Show Production
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Week 8 - Session 3: Students will Critique Show and Submit Materials along with Recording
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Spotlight Segment - Earth Day Live Show
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9
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Introduction to Spotlight Segment
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Week 9 - Session 1:
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Week 9 - Session 1:
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Week 9 - Session 2:
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Week 9 - Session 3: Exploring Audio Chat Services
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Week 9 - Session 3: Submit Responses to Sales Analysis Questions
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10
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Week 10 - Session 1: 2nd Marketing Plan for Final Week
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Week 10 - Session 2: Social Media Development for Marketing Plan
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Week10 - Session 3: Finalize Content & Plan for BNN Live Stream or Platform of Choice
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11
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Week 11 - Session 1: Live Production Role Selection
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Week 11 - Session 2: Live Production Rehearsal
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Week 11 - Session 3: Live Show Production Rehearsal
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12
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Week 12 - Session 1: Critique Show Recording
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Week 12 - Session 2: Live Show Production
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Week 12 - Session 3: Students will Critique Show and Submit Materials along with Recording
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13
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Week 13 - Session 1: Introduction to Personal Marketing Plan
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Week 13 - Session 1: Introduction to Personal Marketing Plan
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Week 13 - Session 1:
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Week 13 - Session 2:
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Week 13 - Session 3:
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14
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Week 14 - Session 1:
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Week 14 - Session 2:
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Week 14 - Session 3:
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15
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Week 15 - Session 1:
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Week 15 - Session 2
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Chapter 15 - Session 3
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16
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Chapter 16 - Session 1
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Chapter 16 - Session 2:
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Chapter 16 - Session 3:
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