Course curriculum

  1. 1

    • Introduction to RTB 200 Digital Media Marketing & Ratings

    • Chapter 1: Lecture

    • Chapter 1 - Session 1 - What are Sales and Marketing

    • Chapter 1 - Session 1: What are Sales and Marketing? pt. 2

    • Lecture 2 - Session 2

    • Chapter 1 - Session 2: Explore evaluating and planning promotions

    • Chapter 1 - Session 3: Introduction of 2 Chapter Promotion Project.

    • Chapter 1 - Session 3: Promotions Project - Required Elements

    • Chapter 1 - Session 3: Chapter 1 - Session 3: Promotions Project - Points to Remember

    • Chapter 1 - Session 3: Promotions Project - Cost for Marketing and Promotions Materials

    • Chapter 1 - Session 3: Promotions Project - Formats

    • Lecture 3 - Session 3
  2. 2

    • Lecture 4

    • Chapter 2 - Session 1: Introduction to ratings and measurement

    • Lecture 5

    • Chapter 2 - Session 2: Introduction to Broadcast Sales Pt. 1

    • Lecture 6

    • Chapter 2 - Session 3: Independent Work on Sales Project
  3. 3

    • Lecture 7

    • Chapter 3 - Session 1: Introduction to Broadcast Sales Pt. 2

    • Lecture 8

    • Chapter 3 - Session 2: Locating Business

    • Lecture 9

    • Chapter 3 - Session 3: Introduction to Sales Project

    • Chapter 3 - Session 3: Sales Project - Questions to Lead You On Your Way

    • Chapter 3 - Session 3: Sales Project - Additional Supporting Materials

    • Chapter 3 - Session 3: Sales Project - Final Thoughts and Due Dates
  4. 4

    • Chapter 4 - Session 1:

    • Chapter 4 - Session 1: Independent Work on Sales Project

    • Chapter 4 - Session 2:

    • Chapter 4 - Session 2: Promotion Project Submission

    • Chapter 4 - Session 2: Sales Project Submission

    • Chapter 4 - Session 3:

    • Chapter 4 - Session 3: Presentation Materials Submission
  5. 5

    • Chapter 5 - Session 1:

    • Chapter 5 - Session 1: Introduction to Marketing Applications

    • Chapter 5 - Session 2:

    • Chapter 5 - Session 2: Examine Content and Analyze Objectives

    • Chapter 5 - Session 1: Sales Analysis

    • Chapter 5 - Session 3:

    • Chapter 5 - Session 3: Independent Lab on BNN Marketing Plan
  6. 6

    • Chapter 6 - Session 1:

    • Chapter 6 - Session 1: 2nd Marketing Plan for Final Week

    • Chapter 6 - Session 2:

    • Chapter 6 - Session 2: Social Media Development for Marketing Plan

    • Chapter 6 - Session 3:

    • Chapter 6 - Session 3: Finalize Content & Plan for BNN Live Stream
  7. 7

    • Chapter 7 - Session 1:

    • Chapter 7 - Session 1: Live Production Role Selection

    • Chapter 7 - Session 2:

    • Chapter 7 - Session 2: Live Production Rehearsal

    • Chapter 7 - Session 3:

    • Chapter 7 - Session 3: Live Show Production Rehearsal
  8. 8

    • Chapter 8 - Session 1:

    • Chapter 8 - Session 1:

    • Chapter 8 - Session 2:

    • Chapter 8 - Session 2: Live Show Production

    • Chapter 8 - Session 3:

    • Chapter 8 - Session 3: Students will Critique Show and Submit Materials along with Recording
  9. 9

    • Chapter 9 - Session1:

    • Chapter 9 - Session 1:

    • Chapter 9 - Session 1:

    • Chapter 9 - Session 2:

    • Chapter 9 - Session 2:

    • Chapter 9 - Session 3:

    • Chapter 9 - Session 3: Exploring Audio Chat Services

    • Chapter 9 - Session 3: Submit Responses to Sales Analysis Questions
  10. 10

    • Chapter 10 - Session 1:

    • Chapter 10 - Session 1: 2nd Marketing Plan for Final Week

    • Chapter 10 - Session 2:

    • Chapter 10 - Session 2: Social Media Development for Marketing Plan

    • Chapter 10 - Session 3:

    • Chapter 10 - Session 3: Finalize Content & Plan for BNN Live Stream or Platform of Choice
  11. 11

    • Chapter 11 - Session 1:

    • Chapter 11 - Session 1: Live Production Role Selection

    • Chapter 11 - Session 2:

    • Chapter 11 - Session 2: Live Production Rehearsal

    • Chapter 11 - Session 3:

    • Chapter 11 - Session 3: Live Show Production Rehearsal
  12. 12

    • Chapter 12 - Session 1:

    • Chapter 12 - Session 1: Critique Show Reording

    • Chapter 12 - Session 2:

    • Chapter 12 - Session 2: Live Show Production

    • Chapter 12 - Session 3:

    • Chpater 12 - Session 3: Students will Critique Show and Submit Materials along with Recording
  13. 13

    • Chapter 13- Session 1

    • Chapter 13 - Session 1: Introduction to Personal Marketing Plan

    • Chapter 13 - Session 1:

    • Chapter 13- Session 2:

    • Chapter 13 - Session 2:

    • Chapter 13- Session 3

    • Chapter 13 - Session 3:
  14. 14

    • Chapter 14 Session 1

    • Chapter 14 - Session 1:

    • Chapter 14 Session 2:

    • Chapter 14 - Session 2:

    • Chapter 14 Session 3

    • Chapter 14 - Session 3:
  15. 15

    • Chapter 15 Session 1

    • Chapter 15 - Session 1:

    • Chapter 15 Session 2:

    • Chapter 15 Session 3

    • Chapter 15 - Session 3
  16. 16

    • Chapter 16 - Session 1:

    • Chapter 16 - Session 1

    • Chapter 16 - Session 2

    • Chapter 16 - Session 2:

    • Chapter 16 - Session 3

    • Chapter 16 - Session 3: